Dark abstract hero background with purple and pink gradient lighting.

The Knowledge Corner

(Minus the Dust)

Our blog serves up digital insights, marketing trends and educational stories designed to fuel your next big move.
Owl-headed character wearing a dark hoodie.

Digital Marketing Blog | Page 7

Sort By Newest
A person typing on a laptop.

Sep 18, 2024

Blog: How To Write Website Copy | 5 Easy Steps

Websites are flooded with AI-generated content or content that just does not hit the mark.  Have you ever clicked on a website and found the content to be totally irrelevant, confusing, or just overusing the word “elevated”? What were your thoughts?  Did you understand exactly what the company was trying to convey, or did you […]

Read It!
A person looking at a phone displaying Google.

Sep 4, 2024

Google PMax Campaign | All Your Questions Answered Here

You might have heard digital marketers or Google Ads specialists mention the “PMax campaign”. PMax, otherwise known as Performance Max, is a new type of PPC campaign introduced by Google in 2021. It is a goal-based campaign designed to drive the best possible performance for advertisers by leveraging AI, machine learning, and automation. But what […]

Read It!
Smartphone screen displaying the Facebook logo on a blue background, viewed at an angle.

Aug 27, 2024

Facebook Algorithm Hacks 101

Facebook’s growth has been growing at a rapid pace over the past decade. With almost 3 billion users worldwide, it is an excellent social media platform for businesses to tap into. Facebook’s algorithm constantly changing, and it can be challenging for businesses and their marketing efforts to keep up and see results. However, with the […]

Read It!
Computer monitor displaying multiple layered website design layouts representing web development

Aug 26, 2024

Website Design Prices in South Africa

The design aspect of website development is super important. It’s what makes visitors go “WOW” or “BYE.” This is why you need to make sure that the web design company you hire does a spectacular job! If you’re in the process of setting up a website for your business or personal use, you’re probably wondering […]

Read It!
A person pointing to a screen that displays code.

Aug 19, 2024

How To Choose The Right Custom Development Agency

Does your website need an API integration? Do you want an internal company portal to manage your employee data? Is it time to modernise your legacy software? If you answered “yes” to any of these questions, it sounds like you could use the magic touch of an agency’s custom development services! But unlike off-the-shelf software, […]

Read It!
A stack of coins and arrows pointing from low to high

Aug 12, 2024

How Much Does Google Ads Cost in 2024?

How much does Google Ads cost in 2024? Is it very expensive? Is it cheap? Is it worth my investment? Are you a business eager to get your products or services shining on Google Ads but scratching your head over these questions? Let’s turn that confusion into clarity – Google Ads doesn’t come with a […]

Read It!
A person holding a calendar

Aug 7, 2024

How To Create A Social Media Content Calendar

The ancient Egyptians invented the first calendar over 5,000 years ago—because even back then, they knew that keeping track of important events was key to avoiding awkward “What day is it?” moments! Fast forward to today, and calendars—whether printed or digital—are still our trusty sidekicks, hanging in kitchens, lounging on office desks, and proudly open […]

Read It!
A laptop and clock

Jul 9, 2024

How To Speed Up Website Load Time | 7 Easy Ways

Do you have a website and often wait seconds, sometimes minutes, for it to load? If so, do yourself a favour and read this post. Website speed is one of the most important factors that can impact the success of a website. A slow-loading website: increases bounce rates reduces conversions leads to a poor user […]

Read It!
Tablet displaying a colorful website wireframe layout with header, content, sidebar, and footer

Jun 28, 2024

Can I Design a Website for Free?

Do you have a startup business? Or do you simply want to join the digital world? If so, you may be wondering, “Can I design a website for free?” The answer is yes; you can design a website for free. But should you? Do you have technical knowledge? Design skills? Well, that answer is a […]

Read It!
Smartphone screen showing an email inbox notification saying "You've got a new lead" with a plant

Jun 26, 2024

Lead Magnets: Generating Leads by Adding Value for Free

Imagine you’re walking through the mall, and you pass by a store with a sign that says “Free Samples“. What do you do? Chances are, you’ll walk in and try some of the samples. Why? Because it’s free and there’s no commitment involved. Plus, who doesn’t love trying new things for free? The store owner […]

Read It!
Unforgettable Brands Don’t Happen By Accident. Let’s Make Yours.
Lets Talk!