With lockdown being enforced on 20% of the world’s population, many businesses started feeling it on their bottom line and are subsequently cutting their SEO and PPC marketing budgets. With the uncertainty of the extent to which lockdown measures will be eased, there are many who question whether SEO and Google Ads (PPC) should still […]
By now every business (whether in its infancy or well-established) has heard about the benefits of digital marketing. Where there is smoke, there is fire, and digital marketing is something you need to warm up to if you haven’t already. Having a good digital marketing strategy will help your business to grow consistently; a formula […]
Everybody knows that you must have a website in order to compete. In fact, many businesses have a website as their primary source of revenue. But a website is not just about a pretty design and some contact information. It needs content that speaks to your target audience and convinces them to click, buy or […]
Most digital-savvy businesses understand the value of SEO and have implemented SEO strategies. However, the unique online landscape of South Africa requires businesses to take a different approach to their SEO efforts. Here are some SEO tips for South African businesses looking to appear higher on search engine result pages: 1. Localise Your Keywords While targeting popular global […]
A custom website is a website that is built from scratch. This means no templates or pre-existing designs. The website is tailored specifically to the needs and preferences of a client. The online battle between companies is fierce, and having a customised website specifically designed for your products or services can give you an edge […]
Website content is what a user reads on a website. It includes the text, images, videos, and other media that make up the pages of a website. Without the content, users will not find you easily on the internet (for starters), and if they do, they will leave within seconds. A website without relevant and […]
Whether Instagram is important for business-to-consumer industries is a moot point. With over a billion monthly active users, the real question is, how do you promote your business on Instagram? But, first, let us recap why businesses should be active on Instagram. Here are 6 reasons why your business needs to be on Instagram: Instagram […]
Your unique selling point (USP) is exactly that – it’s unique. Your brand or company was established for a reason, and you need to be able to pinpoint that exact reason so you can ignite that passion in your potential customers. After all, if you don’t have an edge over your competition, what keeps your […]
COVID-19 has caused waves across the globe, and it seems that the effects are continuing to force changes to be made and mindsets to shift. Although this pandemic has created multiple challenges, humans are adaptable and will find ways to get around setbacks, and somehow emerge stronger – we always do. The important thing is […]
There are 1.75 billion websites out there and all of them are trying to get Google’s attention. This can often deter many small business owners from search engine optimisation (SEO) activities, because competing seems impossible. Fortunately, Google doesn’t just look at the size of your website or business. The search engine has evolved to take […]