The Knowledge Corner

(Minus the Dust)

Our blog serves up digital insights, marketing trends and educational stories designed to fuel your next big move.
The Knowledge Corner
Illustration of a smart factory with workers, machinery, and a robotic arm on a conveyor belt, while a hand holds a smartphone displaying production and performance graphs.

Google Ads: Automated Bidding for Beginners

New and existing Google Ads customers who run their ads have been getting calls from Google with recommendations on how to improve their account performance. One of the top recommendations being made is to set their bidding to “Automated Bidding”. Some say it works a treat, others aren’t too happy with the results. In this […]

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Website Design Packages: Yay or Nay?

Like most things, if the cost of something is too good to be true, it usually is. The same goes for website design. A website is essentially the first point where your potential customers get a glimpse of who you are and what you do. Even if they’ve heard about you via word of mouth, […]

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Square cookie decorated with the Google logo in red, yellow, green, and blue icing on a white background.

G Suite: The Suite Spot of Productivity

Whether you’re an established company in search of upgrading your internal processes, or a new business looking for innovative tools to enhance productivity, G Suite is the way to go! G Suite offers multiple features that help simplify and optimise organisation and data sharing, no matter the size of your business. What Is G Suite? […]

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: Illustration of a large yellow light bulb wearing a graduation cap on top of stacked books, with two small human figures climbing the books, symbolizing learning and knowledge.

What You Should Learn in Google Ads Specialist Training

In Google Ads Specialist Training you should learn the basics of how to run effective Google Ads for your own business from creation to the evaluation of your campaign’s performance. You need to know what to look for in a Google Ads Training Course. Then, once you have found the right one for you, this […]

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Phone Projecting A Smart Chatbot

Chatbots Are Changing the South African Marketing Environment

Have you ever clicked through to a website and had a chat window pop up asking if you need any assistance? Chances are, you have encountered a chatbot. Chatbots are computer programs designed to simulate conversation with human users, typically through messaging applications or websites. Chatbots have been gaining popularity in recent years, especially in […]

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Beige letter tiles arranged to spell "PAY PER CLICK" on a white surface, with part of a white keyboard visible in the top left corner and a smartphone in the bottom right corner.

4 Advantages of Expert Google Ads Management

Google Ads is one of the best forms of digital marketing available right now. It allows businesses to reach and target potential customers with precision. However, managing Google Ads campaigns can be complex and time-consuming, which is why many businesses choose to outsource this task to expert Google Ads management agencies. In this article, we […]

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Close-up of a black computer keyboard with red accents, featuring a prominent red key labeled "Content" in white text next to the shift key.

The Different Types of Content Done by a Professional Copywriter

Various forms of content surround you every day – think social media posts, blog articles, eye-catching billboards, and colourful flyers. Content is everywhere, and there is no future without it. This is why professional copywriters are in demand now more than ever before. They can create engaging, informative, and persuasive content that captures your attention. […]

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Four men in a modern office setting, with one standing and presenting at a whiteboard covered in sticky notes while the others sit on chairs and couches with laptops, listening attentively.

What to Look for in a Google Ads Training Course

With the economy in a slump, many businesses are tightening their belts and looking at alternative ways to do their marketing. One of the quickest ways to do this is by taking on Google Ads management internally. Though this is entirely possible, Google Ads is a daunting beast to tame, and can easily result in […]

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The Google Update Affecting Business Websites Right Now

With its ease of use, convenience and pocket-size mobility it is no wonder that cell phones have taken the world and South Africa by storm. The number of mobile internet users is growing continuously, and businesses need to adapt to becoming mobile friendly or they’ll be left behind. Mobile First Indexing Before we delve into […]

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Close-up of a person holding a tablet displaying Pinterest while another person writes in a notebook, with three blurred colleagues discussing in the background.

Why Pinterest is Important for Digital Marketing

What is Pinterest? So, first things first, what is Pinterest? Chances are, if you have never used it, you think it is just where your girlfriend gets ideas for her nails, I mean she does, but it’s much more than that. It is a place where you “pin” things that “interest” you. Pinterest is a […]

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