Social Media Marketing Articles | Page 4

Whether Instagram is important for business-to-consumer industries is a moot point. With over a billion monthly active users, the real question is, how do you promote your business on Instagram? But, first, let us recap why businesses should be active on Instagram. Here are 6 reasons why your business needs to be on Instagram: Instagram […]

What is Pinterest? So, first things first, what is Pinterest? Chances are, if you have never used it, you think it is just where your girlfriend gets ideas for her nails, I mean she does, but it’s much more than that. It is a place where you “pin” things that “interest” you. Pinterest is a […]

Influencer marketing, especially in South Africa, is growing by the day. With social media platforms such as Instagram and TikTok, industries (especially cosmetic retailers) are making big bucks by leveraging this form of marketing. Realistically, however, not every brand has the resources to snag an influencer – which is fine! As a business owner or […]

Change is a guaranteed constant when it comes to social media, and the only way you can truly optimise your marketing strategy is if you are constantly adapting and updating it. Keeping tabs on social media trends will ensure that your marketing efforts suit your audience, their environment and the various social networks. But how […]

LinkedIn Paid Advertising: All You Need to Know Paid advertising on social media is a powerful way to reach your ideal customers where they spend their time. But what if your customers are professionals, executives, and decision-makers? You’ll find them on LinkedIn. If you’ve been wondering how to tap into this professional network to advertise […]

Before we even know it the year 2017 will be a thing of the past and we will be opening our arms to welcome what 2018 has in store. For us, in the social media department, this also means preparing fresh strategies and ideas for our clients for the upcoming year. So we did some […]

You may have accepted that you can’t advance in this day and age without social media and a digital presence, but you don’t really know where to start. We’re here to help. It is important to understand; how to use social media effectively, why you are using social media, and which platforms to use for […]

There is more to social media than cat memes and selfies; it is also a powerful marketing tool. It runs hand in hand with SEO (Search Engine Optimisation) in creating a brand that is recognised and trusted. Using social media to build your brand is an effective and cost-efficient strategy that can increase your reach, engagement and, […]

There are many different factors to consider when starting a social media marketing campaign.  In a series of social media tips, we are going to be showing you the best way to get social and successful! Understanding Your Followers This is one of the most important things you need to do before conducting your social […]

Creating a fictitious character to enhance your brand, carry your message and provide your audience with something or someone they can relate to is an exciting and creative way to get your message across. But what happens when we lose sight of how people view our brand or company? This was exactly what happened to […]