Even though the term “content marketing” has consistently grown in popularity since around 2010, it’s not a new concept. We’ve always had content marketing; the iterations of it has just changed over the generations. Even though it keeps changing, the fundamentals remain the same. What is Content Marketing? The main difference between traditional marketing and […]
When businesses and consumers think about Google Ads, they typically think about Google Search campaigns (where a user types in a search phrase and an ad pops up). As such, when they think about a Google Ads agency, or Google Ads specialist, they think that Search Advertising campaigns is all that we can offer. Google […]
Digital marketing in South Africa makes use of international principles to generate leads and increase brand awareness. The principles are: content marketing, search engine optimisation, social media, and Google paid advertising channels. There are, however, three key areas in which digital marketing in South Africa differs which present unique opportunities for local businesses. 1. Less […]
By now every business (whether in its infancy or well-established) has heard about the benefits of digital marketing. Where there is smoke, there is fire, and digital marketing is something you need to warm up to if you haven’t already. Having a good digital marketing strategy will help your business to grow consistently; a formula […]
Whether Instagram is important for business-to-consumer industries is a moot point. With over a billion monthly active users, the real question is, how do you promote your business on Instagram? But, first, let us recap why businesses should be active on Instagram. Here are 6 reasons why your business needs to be on Instagram: Instagram […]
Your unique selling point (USP) is exactly that – it’s unique. Your brand or company was established for a reason, and you need to be able to pinpoint that exact reason so you can ignite that passion in your potential customers. After all, if you don’t have an edge over your competition, what keeps your […]
COVID-19 has caused waves across the globe, and it seems that the effects are continuing to force changes to be made and mindsets to shift. Although this pandemic has created multiple challenges, humans are adaptable and will find ways to get around setbacks, and somehow emerge stronger – we always do. The important thing is […]
New and existing Google Ads customers who run their ads have been getting calls from Google with recommendations on how to improve their account performance. One of the top recommendations being made is to set their bidding to “Automated Bidding”. Some say it works a treat, others aren’t too happy with the results. In this […]
Like most things, if the cost of something is too good to be true, it usually is. The same goes for website design. A website is essentially the first point where your potential customers get a glimpse of who you are and what you do. Even if they’ve heard about you via word of mouth, […]
Google Ads is one of the best forms of digital marketing available right now. It allows businesses to reach and target potential customers with precision. However, managing Google Ads campaigns can be complex and time-consuming, which is why many businesses choose to outsource this task to expert Google Ads management agencies. In this article, we […]