The Knowledge Corner

(Minus the Dust)

Our blog serves up digital insights, marketing trends and educational stories designed to fuel your next big move.
The Knowledge Corner

Digital Marketing

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Google Ads: Using a Digital Marketing Agency for PPC

Managing your own Google Ads account can be a great way to promote your business and increase brand visibility. However, with all the complexities of running a successful PPC campaign, you can miss a few important details or get overwhelmed by the amount of work required. This is where professional Google Ads services provided by […]

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Why a Date with Google Ads Adam is Exactly What Your Business Needs

Google Ads Adam is the second of our rollout of eligible business partners for your company. The first was SEO Sophia who is the perfect match for anyone looking to get on top of the Google Ranks. Google Ads Adam is also all about being on top, but goes about it differently and gets there […]

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How Can a Website Copywriter Boost my Digital Marketing?

Modern digital marketing services focus on providing companies with content designed to engage readers, promote products and services, and convert leads into sales. Professional copywriting will ensure that your website is optimised for engagement and conversion. It will also assist your other digital marketing efforts such as your posts on social media and your online […]

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Conquer Your Email Marketing Goals with Personalised Proficiency

Email marketing goals are an essential part of any successful marketing strategy. It is the backbone of effective communication with your target audience and can significantly impact your business’s overall success. Personalised proficiency takes this one step further, allowing you to stand out from the competition and achieve your email marketing goals with ease. Understanding […]

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The Sharpest Tools in Your Online Marketing Arsenal

The World Wide Web has multiple effective marketing avenues worth exploring. When used properly these tactics can create brand awareness, give your company valuable exposure and even increase ROI. Trusting a qualified online marketing agency to build your website from the ground up and then take it to the top with other offerings, like being […]

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5 Local Advertising Campaigns You Should Consider

Local advertising aims to target a specific audience in a specific location. This type of advertising is beneficial for businesses that operate in a particular area and want to reach potential customers nearby. Having appropriate local advertising campaigns can help businesses to increase their customer base, brand awareness, and sales. So, do you want your […]

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This is What Makes Google Ads Valuable for your Small Business

If anyone has ever told you that Google Ads is best used for bigger businesses and organizations, you’ve heard wrong. The accurate and effective use of Google Ads for small businesses can certainly generate more traffic to your site while sticking to a budget. In order to optimise your Google Ads campaigns, remember to get […]

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What Is CPC?

What is CPC or Cost-per-click? – a question that many businesses, marketers and digital advertising enthusiasts may ask. It’s a term that is often used in the world of online marketing and advertising, but what does it really mean? In this article, we will delve into the concept of CPC, its importance in digital marketing, […]

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How to Exploit the Principles of Influencer Marketing

Influencer marketing, especially in South Africa, is growing by the day. With social media platforms such as Instagram and TikTok, industries (especially cosmetic retailers) are making big bucks by leveraging this form of marketing. Realistically, however, not every brand has the resources to snag an influencer – which is fine! As a business owner or […]

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LinkedIn Paid Advertising: All You Need to Know

LinkedIn Paid Advertising: All You Need to Know Paid advertising on social media is a powerful way to reach your ideal customers where they spend their time. But what if your customers are professionals, executives, and decision-makers? You’ll find them on LinkedIn. If you’ve been wondering how to tap into this professional network to advertise […]

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