SEO, SEM, SMM, CTR, CPC… the list of digital marketing jargon goes on and on. But have you ever heard of ASO? App Search Optimisation (ASO) is not a new concept, but it is gaining more attention as the number of mobile apps continues to increase. The first thing you should know is that SEO […]
Digital marketing isn’t as simple as it might look. There are a lot of moving pieces that need to come together, like a puzzle, to make sure your business gets the attention, recognition, and sales it deserves. Trying to handle all of this on your own can be tough, which is why working with a […]
By now you have probably heard about online marketing and how it can catapult your business to success if it is done right. In this article, we will explain what online marketing is and how you should approach it to receive the best results possible. What is Meant by Online Marketing? Online marketing, also referred […]
The internet and the digital age have indefinitely changed all business and marketing landscapes. Whether you are a consumer or a business owner, the way you purchase, sell, and market goods is entirely different to what was done ten years ago. One of the biggest changes that came about with the digital age is Ecommerce. […]
Have you ever stopped to think about who your ads are really talking to? It is not to you or your business but to your target audience. In the dynamic world of advertising, knowing the “types of target audiences in advertising” is essential. From college students glued to their phones to busy parents juggling schedules, […]
Digital marketing, often referred to as online marketing, is the marketing of a brand, products, or services via the use of the Internet and other types of digital communication to interact with potential clients. Not only does this encompass email, social media, and web-based advertising, but it also covers text and multimedia messaging as a […]
Everywhere we go we see holiday lights twinkling and Christmas specials hanging in store windows, the festive season is in full swing! At the end of the year, we all feel the need to spoil ourselves a little and if your business doesn’t capitalise on this increase in demand, you lose out. How do you […]
We live in a digital age, and to run a successful business in this age, one needs to excel at digital marketing. An effective digital marketing campaign needs guidance and goals in order to perform well. This is where a digital marketing strategy comes in. A digital marketing strategy allows a business to define goals, […]
Content marketing has been around since 1732, more than two centuries before the internet, search engines, and social media. But the concept of creating branded content to promote your business didn’t take off until 1888 and 1895, when John & Johnson and John Deere launched magazines to educate their customers, without overtly selling products on […]
As a small business owner, it is vital that you have an online presence and a digital marketing strategy to promote your business. Many businesses in South Africa are falling behind when it comes to digital marketing, and with our current economic state, they cannot afford to do so. To help you get the ball […]