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The Knowledge Corner

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Our blog serves up digital insights, marketing trends and educational stories designed to fuel your next big move.
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SEO Content and Copywriting Articles | Page 6

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May 22, 2020

SEO Content & Copywriting: Why SEO And PPC Are Still Crucial During Lockdown and Covid-19

With lockdown being enforced on 20% of the world’s population, many businesses started feeling it on their bottom line and are subsequently cutting their SEO and PPC marketing budgets. With the uncertainty of the extent to which lockdown measures will be eased, there are many who question whether SEO and Google Ads (PPC) should still […]

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May 12, 2020

Should I Outsource a Website Copywriter?

Everybody knows that you must have a website in order to compete. In fact, many businesses have a website as their primary source of revenue. But a website is not just about a pretty design and some contact information. It needs content that speaks to your target audience and convinces them to click, buy or […]

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May 11, 2020

SEO Tips for South African Businesses

Most digital-savvy businesses understand the value of SEO and have implemented SEO strategies. However, the unique online landscape of South Africa requires businesses to take a different approach to their SEO efforts. Here are some SEO tips for South African businesses looking to appear higher on search engine result pages: 1. Localise Your Keywords While targeting popular global […]

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Apr 29, 2020

The Importance of Website Content

Website content is what a user reads on a website. It includes the text, images, videos, and other media that make up the pages of a website. Without the content, users will not find you easily on the internet (for starters), and if they do, they will leave within seconds. A website without relevant and […]

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Feb 25, 2020

How Small Businesses Can Compete on Google Using SEO

There are 1.75 billion websites out there and all of them are trying to get Google’s attention. This can often deter many small business owners from search engine optimisation (SEO) activities, because competing seems impossible. Fortunately, Google doesn’t just look at the size of your website or business. The search engine has evolved to take […]

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Oct 2, 2019

The Different Types of Content Done by a Professional Copywriter

Various forms of content surround you every day – think social media posts, blog articles, eye-catching billboards, and colourful flyers. Content is everywhere, and there is no future without it. This is why professional copywriters are in demand now more than ever before. They can create engaging, informative, and persuasive content that captures your attention. […]

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Jul 2, 2019

How Does Local SEO Work?

Local SEO is one of the many branches of SEO services that focus on optimising websites for location-based searches. In other words, it helps businesses to be more visible in local search results when people are looking for products or services in their area. To understand how local SEO works, dive into this article. It […]

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Apr 15, 2019

Kick-Start Your Website with Local SEO for Pretoria

This article’s headline, “Kick-Start the Optimisation of Your Website with Local SEO for Pretoria” is a prime example of local SEO in practice. After reading this article, you will be able to spot how we used a local SEO strategy and you will hopefully understand why you should be using local SEO to optimise your […]

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Mar 16, 2019

Why Partner Your Business with Expert SEO Services

Expert SEO services are your reliable partner when it comes to boosting your online presence and driving traffic to your website. With an ever-increasing number of businesses competing for attention worldwide, your SEO strategy needs every help it can get. Apart from just boosting your online presence and driving traffic to your website, an SEO […]

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Feb 25, 2019

How Can a Website Copywriter Boost my Digital Marketing?

Modern digital marketing services focus on providing companies with content designed to engage readers, promote products and services, and convert leads into sales. Professional copywriting will ensure that your website is optimised for engagement and conversion. It will also assist your other digital marketing efforts such as your posts on social media and your online […]

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