The first time I realised that people have a misconception about copywriting was when I told my friend about my new job. Confusion seeped across his face: “Oh, I always thought you liked languages, I never knew you were into law”. I quickly took on the same look of confusion, so much so that we […]
Before we start answering whether or not Google AdWords advertising is the best digital marketing strategy a business needs; let’s look at what Google Advertising is. Many business owners are familiar with Google Search Advertising, where they can bid on specific keywords and have their business ads appear: But Google offers more than just Search […]
Every social media marketing team needs a set of tools to make life just a little bit easier. With lists and lists of information, client meetings, deadlines, and content creation, the right social media tools can be a game changer. Read this article to know which social media tools you shouldn’t miss out on. Canva […]
As a social media trainer, one of the things I get asked about the most is how to make the most out of LinkedIn for business. Boosting your LinkedIn engagement can be simple, for both your personal and LinkedIn business pages. Make Sure Your Updates Are Public Making your updates public means that your posts […]
SMS and Email Marketing have been integral parts of the marketing strategy for businesses worldwide. Although social media marketing has gained popularity in recent years, SMS and Email Marketing still remain effective ways to reach out to potential customers. With this said, you need to revamp your SMS and Email marketing strategies if yours aren’t […]
Google Partners is a Google program for digital marketing agencies and other professional online consultants who manage Google ads accounts. A Google Premier Partner, on the other hand, is a step higher. In this article, we will explore what it takes to become a Premier Partner and why it benefits businesses. What Is A Google […]
Many people who have a basic grasp of English think that they can take on the job of a copywriter. Professional copywriters, however, have a lot more skill than simply putting words together on a page. General Knowledge is A Must Professional copywriters know a lot about a lot because of the variety of subjects […]
Personal information is valuable and sensitive data, which if compromised can cause serious harm to individuals. The importance of PoPi Compliance cannot be overstated, as it aims to protect such information from being misused or exploited. In this article, we’ll discuss the Popi Act, its importance, ensuring business compliance, and the link between digital marketing […]
Instagram is a social media platform that allows for the sharing of pictures, videos, stories and advertisements. Most businesses use Instagram to showcase their products or services in a visually appealing way, helping them to connect with their audience, while creating brand awareness. There are a few easy ways to use Instagram as an additional […]
We’ve recently decided to start focusing on website usability improvements based on User Experience (best known as UX) audits. Our Managing Director, Wayne Swart, interviewed South Africa’s leading UX Specialist, and co-author of UX for the Web – Build websites for user experience and usability Marli Ritter, to learn more about User Experience. As a […]