Google is the go-to search engine in South Africa, making up about 95% of all organic traffic on average! Businesses that tap into Google’s advertising platform, Google Ads, have a significant advantage over their competition. If you own a business in South Africa and want to reach potential customers online, sign up for Google Ads […]

Core Web Vitals are a set of specific metrics that measure the user experience of a website. These metrics were introduced by Google in May 2020 and are considered crucial for determining a website’s overall performance. (They are also seen as one of the most important SEO ranking factors.) In this guide, we will explore […]

If you want to improve your SEO ranking on Google, then keyword research should be at the top of your priority list. Essentially, this is the practice of finding and analysing search terms frequently used by people when using search engines. The goal is to use these search terms to improve your SEO or general […]

Google Meet is a video conferencing application that allows users to virtually meet with anyone who has access to an internet connection. How does Google Meet work? It is pretty simple: in order to use Google Meet, you’ll require either a Gmail account or a Google Workspace account in order to start a virtual meeting. […]

Pinterest is a social media platform that has incredible potential for building brand awareness and customer generation. Pinterest is a little older than Instagram (which is also a great platform for visual marketing and lead generation) but has a more direct functionality for visitors to go directly to your site. It’s a convenient app that […]

One day there was a sudden shift. My father-in-law suddenly started Googling everything on his phone. Something that has been second nature for me (using Google daily) since my late teens, suddenly became a knee-jerk reaction to most questions my father-in-law faced. And there I was watching him Google, and I could not help but […]

With the ever-evolving internet solutions, you might find yourself wondering which cloud platform you want to host your email on. With so many options available, it can be intimidating to try to find the correct solution for your business. So before you, Google “Can Google host my domain email?” let’s take a look at what […]

Content marketing has been around since 1732, more than two centuries before the internet, search engines, and social media. But the concept of creating branded content to promote your business didn’t take off until 1888 and 1895, when John & Johnson and John Deere launched magazines to educate their customers, without overtly selling products on […]

Whether you are social media platform savvy, or a complete beginner, a social media short course can be highly beneficial. All the available social media platforms are constantly evolving and changing, from changing ad types and budget planning to trends for posts, stories, reels, social media challenges, and much more. Because of its popularity, businesses […]

Marketing your business on social media is quite challenging. If it is not setting up content plans, it is running ad campaigns that convert, and if it is not creating eye-catching graphics, it is building audiences. What a mouth full and that’s not even all there is to it. This is why many business owners […]