The first time I realised that people have a misconception about copywriting was when I told my friend about my new job. Confusion seeped across his face: “Oh, I always thought you liked languages, I never knew you were into law”. I quickly took on the same look of confusion, so much so that we […]
Before we start answering whether or not Google AdWords advertising is the best digital marketing strategy a business needs; let’s look at what Google Advertising is. Many business owners are familiar with Google Search Advertising, where they can bid on specific keywords and have their business ads appear: But Google offers more than just Search […]
Many people who have a basic grasp of English think that they can take on the job of a copywriter. Professional copywriters, however, have a lot more skill than simply putting words together on a page. General Knowledge is A Must Professional copywriters know a lot about a lot because of the variety of subjects […]