The Knowledge Corner

(Minus the Dust)

Our blog serves up digital insights, marketing trends and educational stories designed to fuel your next big move.
The Knowledge Corner

SEO Content and Copywriting

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How Small Businesses Can Compete on Google Using SEO

There are 1.75 billion websites out there and all of them are trying to get Google’s attention. This can often deter many small business owners from search engine optimisation (SEO) activities, because competing seems impossible. Fortunately, Google doesn’t just look at the size of your website or business. The search engine has evolved to take […]

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The Different Types of Content Done by a Professional Copywriter

Various forms of content surround you every day – think social media posts, blog articles, eye-catching billboards, and colourful flyers. Content is everywhere, and there is no future without it. This is why professional copywriters are in demand now more than ever before. They can create engaging, informative, and persuasive content that captures your attention. […]

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How Does Local SEO Work?

Local SEO is one of the many branches of SEO services that focus on optimising websites for location-based searches. In other words, it helps businesses to be more visible in local search results when people are looking for products or services in their area. To understand how local SEO works, dive into this article. It […]

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Kick-Start the Optimisation of Your Website with Local SEO for Pretoria

This article’s headline, “Kick-Start the Optimisation of Your Website with Local SEO for Pretoria” is a prime example of local SEO in practice. After reading this article, you will be able to spot how we used a local SEO strategy and you will hopefully understand why you should be using local SEO to optimise your […]

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Why Partner Your Business with Expert SEO Services

Expert SEO services are your reliable partner when it comes to boosting your online presence and driving traffic to your website. With an ever-increasing number of businesses competing for attention worldwide, your SEO strategy needs every help it can get. Apart from just boosting your online presence and driving traffic to your website, an SEO […]

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How Can a Website Copywriter Boost my Digital Marketing?

Modern digital marketing services focus on providing companies with content designed to engage readers, promote products and services, and convert leads into sales. Professional copywriting will ensure that your website is optimised for engagement and conversion. It will also assist your other digital marketing efforts such as your posts on social media and your online […]

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How a Google My Business Listing can Increase Sales

A Google My Business listing (now called Google Business Profile) is a powerful tool Google provides. This tool allows businesses to list their company information, including hours of operation, contact details, and location on Google Search and Maps. While many may overlook this feature, having a Google My Business listing can significantly impact sales. Let’s […]

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SEO and Web Development: Virtual Peas in a Pod

You may consider SEO and web development as being worlds apart but in truth, they are very close and one is somewhat weak without the other. When used together to help companies reach their brand goals, it is a powerful combination that is very difficult to beat. Here are some of the ways in which […]

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Why You Need A SEO Audit

You need an SEO audit when your website is not performing as well as expected. An SEO audit can help identify the areas that need improvement and provide a roadmap for optimising your site’s search engine ranking. In this article, we will explore why an SEO audit is crucial for the success of your online […]

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SEO is Very Much Alive and Kicking

Ever since the first website went live with a post claiming that “SEO (Search Engine Optimisation) is Dead” the idea has been revisited. It was originally published in May of 2010, so it may be that eight years ago we had simply not yet unlocked all the possibilities of SEO, and so feared the worst. […]

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