Black Friday Marketing | Unique Tips & Strategies
Black Friday isn’t just another shopping day. It’s the Rugby World Cup of retail. For South African business owners, it’s a golden opportunity to boost sales, attract new customers and outshine competitors. But with all the hype and chaos, knowing what actually works can be overwhelming.
That’s why we offer you practical, results-driven Black Friday marketing strategies and tips you can start using right away.
Black Friday Marketing Tips & Strategies
Here are some Black Friday marketing strategies to consider for your campaign.
1. Start Your Teasers Early
Forget waiting until the 1st of November to mention Black Friday.
Smart businesses start teasing their deals weeks beforehand.
Why? Because early campaigns generate 40% more revenue than last-minute scrambles.
To start, you can create mystery around your biggest deals without giving everything away. For instance, share behind-the-scenes prep content, countdown timers on your website, or cryptic social media posts that get people talking.
2. Build a Black Friday Landing Page That Converts
Your website visitors should know immediately that you’re in Black Friday mode.
Create a dedicated landing page that showcase “deals ahead” with:
-Bold headlines that grab attention
-High-quality product or service images
-Clear calls-to-action
-Countdown timers for urgency
-Easy email capture forms
3. Master Mobile Shopping
Let’s be realistic: most of your customers will browse and make purchases on their phones. If your mobile experience is not user-friendly, you’re basically handing sales to your competitors.
To get your website mobile friendly do the following:
–Use responsive web design to ensure your site adapts to different screen sizes.
–Optimise loading times by compressing images and leveraging browser caching.
–Simplify navigation with clear menus and easily tappable buttons.
–Ensure the checkout process is fast and mobile-friendly, with payment options like digital wallets included.
–Test your site thoroughly on various mobile devices to identify and fix any issues.
4. Leverage Social Media
Social media is a game-changer when it comes to driving Black Friday sales.
Use platforms like Instagram, Facebook and TikTok to showcase your promotions and engage with your audience. Create eye-catching visuals, leverage tools like shoppable posts and partner with influencers to increase your reach.
5. Create Bundles That Actually Make Sense
Don’t just randomly throw products together and call it a bundle.
Study what your customers actually buy together and create packages that solve real problems. Limited-edition Black Friday bundles work particularly well because they create exclusivity and can boost your average order value.
6. Use Email Campaigns
Email marketing during Black Friday requires a completely different approach.
Segment your list based on past purchase behaviour and send personalised offers that actually matter to each group.
Here’s a pro tip: emails with “Black Friday” in the subject line see 64% higher click-through rates. But don’t just send the same message to everyone. Personalisation is everything.
7. Partner with Other Businesses
Find businesses that complement yours (not compete) and create joint promotions. Cross-promote each other’s deals, create shared bundles, or run joint social media campaigns.
This expands your reach without blowing your advertising budget and can tap into audiences you’d never reach otherwise.
8. Add Urgency Without Being Sleazy
Countdown timers work, but use them honestly.
If you say there are only 10 items left, there better be only 10 items left. Real-time stock updates, limited-time flash sales and genuine scarcity create urgency that drives action. Fake scarcity just destroys trust.
9. Don’t Forget About After Black Friday
Your Black Friday strategy shouldn’t end on Friday.
Plan follow-up campaigns for customers who bought (upsell opportunities) and those who didn’t (extended offers or alternatives).
The weekend shoppers and Cyber Monday crowd are still spending money, so make sure some of it comes your way.
Let Starbright Get Your Black Friday Campaign Firing!
Look, implementing all these strategies while running your business is no joke.
That’s where we come in.
Starbright is a digital marketing agency right here in South Africa and we live and breathe marketing. We’ve helped countless SA businesses absolutely nail their Black Friday campaigns with:
Design & Development: Landing pages that convert and websites that don’t crash under pressure
Google Ads: Targeted campaigns that reach ready-to-buy customers
Social Media: Content that cuts through the Black Friday noise
SEO: Getting found when customers search for deals
Email Marketing: Campaigns that actually get opened and clicked
We speak your language, understand the SA market and know what works here.
Ready to make this Black Friday your biggest yet?
Your Black Friday Success Starts Now
Black Friday success is about smart planning, understanding your customers and executing campaigns that actually work.
The businesses that win big are the ones that start early, think strategically and focus on creating genuine value for their customers. With proper planning and execution, Black Friday can become your most profitable time of year.
Remember: while your competitors are still figuring out their strategy, you can be building anticipation, capturing leads and positioning yourself for massive success.
The clock’s ticking, but there’s still time to make this Black Friday legendary for your business.