Search Engine Optimisation (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. Search Engine Optimisation (SEO) helps search engines such as Google® and Yahoo!® find your site.
Why do you need SEO?
Consumers use search engines like Google® or Yahoo!® to find products and services. The objective of Search Engine Optimisation (SEO) is to get your website ranked in the natural or "organic" section of search engine results. Because you have to earn your way there, being listed in natural search engine results is a sign of credibility. People trust natural search results, but unless your site is near the top of the search results, customers are unlikely to see your website.
Nearly one third of businesses will have a Search Engine Optimisation (SEO) plan in place in the upcoming years*. With Search Engine Optimisation (SEO), together we can develop a campaign that is right for your specific business and budget.
Pay Per Click Advertising vs. SEO
Download "Understanding SEO & Adwords"
When you enter a keyword at a search engine like Google®, you get back two types of results - paid search ads or "Sponsored Listings" and natural or "Organic" results. These “Sponsored Listings” works together with Search Engine Optimisation (SEO) to give you immediate visibility in the sponsored listings, while you are building your natural search results.
Getting your website to rank as high as possible on the natural search listings is accomplished through Search Engine Optimisation (SEO). Talk to our Online Marketing Consultants at +27 12 004 0080. Getting your website to appear in a “Sponsored Listing” is accomplished by engaging in a PPC advertising campaign.
Our SEO Services include :
- Optimization of Dynamic Content Websites
- Free Website Analysis and Review
- Extensive Keyword Research
- PPC Promotion through Google Adwords.
- Top Natural Rankings for your targeted Keywords
- ROI focussed customized approach
- On-page Optimisation
- SEO Friendly Web Design and Development
- Removal and Identification of possible spider stoppers or trouble spots within your website
- Search Engine Friendly Website Sitemap
- Internal Link Structure's Optimisation
- Installation and Monitoring Web Analytics to analyze web traffic through Natural Optimization or PPC.
- Natural Optimization Process to help your website score top rankings
- Re-adjustments and optimization to maintain and increase your website traffic