As any business owner knows, having a responsive and well-written website can mean the difference between bringing in business and sinking your ship – depending greatly on how credible you look.

However, you may not be aware of some technical aspects needing implementation for creating a website worth reading, in which case you strongly need to consider hiring a professional Copywriter for these following reasons:

Creating a fictitious character to enhance your brand, carry your message and provide your audience with something or someone they can relate to is an exciting and creative way to get your message across. But what happens when we lose sight of how people view our brand or company?

This was exactly what happened to First National Bank. How does a company change their positive marketing approach from “How can we help you” to “Don’t be a Steve” or “does [Beep] Bank offer you all of this?” I believe that these campaigns will do more harm than good in the long-term.

There is no worse feeling than logging into any social account and finding that you have lost followers…  And that your engagement has dropped too. Why would this be happening? What have you done wrong?

Here are a few reasons why people may be choosing to “opt out” as your Facebook follower.

They don’t like your content.

This is pretty straight forward – if they don’t like what you have to say they will stop listening.

So why wouldn’t they like your content?

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