The Protection of Personal Information (PoPI) Act, signed into law in 2013, aims to protect personal information, falling into the broader Constitutional right to privacy. It enables businesses to regulate how information is organised, stored, secured and discarded. As a crucial component of businesses, the PoPI Act should be implemented to keep information safe.

Google’s very popular Hummingbird update is a hot topic in marketing circles right now. As a content manager, I find myself constantly trying to decipher the technical rules and algorithms that Google keeps changing; always looking for a steady, organised system of managing my clients’ content. After a couple of years of trying to understand the technicalities of the WWW, I’ve learned that marketing is no walk in the park.

In attempts to grow your business online, you must have heard about the importance of having good online content. You’ve probably even come across phrases like ‘content is king’ or ‘marketing talks to people; content talks with people’. You, however, are not convinced. Building an online community around your brand or company sounds cute, but there’s no way that online content can make a real difference to your customer base… or can it?

Instagram is an online social networking service that is exclusively available for mobile phones and tablets only. Most businesses use this platform as a way to showcase their products or services in a visually appealing way and this helps businesses connect with their audience while at the same time creating brand awareness.

Have a look at the following things you can do to increase your brand awareness on Instagram:

Engage With Your Community:

 The first time I realised that people have a misconception about copywriting was when I told my friend about my new job. Confusion seeped across his face: “Oh, I always thought you liked languages, I never knew you were into law”.  I quickly took on the same look of confusion, so much so that we just stared at each other in awkward silence. “Law, you do like copyrights, right?”

Marketing has always been an integral part of business success, however, tracking and measuring the success of a specific campaign or platform is extremely difficult.  Even in the digital age, it is hard to track the exact influence of every advert.

Yes, you can see conversions in analytics and AdWords and even Facebook ads, but how do you draw a line between a specific advert to a specific deal or lead?

As any business owner knows, having a responsive and well-written website can mean the difference between bringing in business and sinking your ship – depending greatly on how credible you look.

However, you may not be aware of some technical aspects needing implementation for creating a website worth reading, in which case you strongly need to consider hiring a professional Copywriter for these following reasons:

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